Brands of the Future

Venue: Copland Theatre, The Spot

Presenters: Ms Alicia Darvall, Mr Chris Tucker, Ms Aimee Marks, Mr Wells Trenfield

What will brands be doing to drive societal change in 2030?

The new economy will be driven by businesses who do good and who build influential brands that inspire us to act for the good of people and the planet. B Corps are just one of the many ways that companies can structure their businesses from day 1 to make a difference.

Three 'rock stars' of this session (and creators of Australia's household brands) are Aimee Marks, Founder and CEO of TOM Organic, Wells Trenfield, Director of Jasper Coffee, and Chris Tucker, Director of Kooks.

This event, presented as part of the Compass Visionary Series, will be facilitated by Alicia Darvall, Executive Director of B Lab Australia & New Zealand, who will find out what the rock stars think of brand evolution.

• Today - How are brands being used as voices for change? Why do some brands who advocate for social or environmental issues attract a bigger audience while others don’t?

• And tomorrow - What will the top 10 brands of 2030 be? How can brands continue to inspire their audiences to participate in causes bigger than themselves?

Alicia Darvall is Executive Director of B Lab Australia & New Zealand. She has over 15-years’ experience in senior roles for fast-growing, high-profile businesses and organisations. She has an established track record of successfully founding and managing business for the commercial and not-for-profit sectors.

from
https://events.unimelb.edu.au/events/7265-brands-of-the-future